I just got a catalog from Jessica London in my mailbox. The cover features a size-6 model wearing a pretty periwinkle shirt/shell set. Having never heard of this company, imagine my surprise to discover that they cater to women who wear sizes 14W-34W.
I say, "cater" but what I should say is that they sell clothing to this group of women--they cater to the misguided illusion that women who wear plus sizes need to be deluded into thinking that they will suddenly shrink to a size 6 upon donning the outfits.
There is not a single model in the entire catalog with a BMI over 20. Gah!!
I don't wear plus sizes anymore, so I can't buy anything from this company--and if I were wearing plus sizes, I wouldn't know from the cover or inside shots that they carry them!
How is this considered "good" marketing?
I am hoping it isn't--or that it doesn't continue to be.
Things gotta change.
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